Build your personal brand with a good photo
A good picture of yourself is essential if you want to build your brand online. It really is worth a thousand words. A few years ago, I hired a professional photographer to take my picture. It didn’t...
View ArticleNew blog features – popular posts, comment love
There are more than 600 posts on this site and hundreds of comments. I’d like to build on this so I’ve added some new features to Bad Language: A Popular Posts page that shows the top five posts in...
View ArticleWhen a blog falls in an empty forest
There are around 1.1 billion Internet users. 55 million people (5 percent) have blogs but only 0.1 percent of users post on a daily basis. The participation gap In most online communities, 90 percent...
View ArticleThe half life of a Tweet
Bitly looked at the half-life of 1,000 popular links and found a mean half life of 2.8 hours for a Tweet and 3.2 hours for Facebook post. (YouTube videos have a half life of 7.4 hours.) A half life in...
View ArticleEssential SEO tip for writers: How to configure Google Authorship to get your...
If you are a blogger or a journalist, check out Google Authorship. It’s a way to link your articles with your Google+ profile so that your profile gets included in Google search and people can find...
View ArticleHow to write your first blog post
My first time went a little like this I had an interest in writing and social media. Someone liked the sound of that so they offered to pay me to start their company blog. I did and they loved it. I...
View ArticleHow to manage multi-author WordPress blogs with Edit Flow
If you have a WordPress blog and you have more than one contributor, you *need* Edit Flow. It’s freaking awesome. Just look at these screenshots! Calendar view You get a calendar where you can drag and...
View ArticleShameless click-bait images on Slate
Okay, so you expect gratuitous click-bait images on other sites. I’m looking at you Huffington Post. But really, I thought Slate was better than that. I was wrong. What does this image have to do with...
View Article10 instant-win tips for better online content
An effective online presence requires taking care of the content on your website, blog and social media platforms. ‘Good content’ is a vague term when you want real results for your business. We offer...
View ArticleI did it for science: Writing on the London Underground
Hypothesis For the last couple of months I have been commuting into central London three or more nights a week. Normally I work from home so this is a new experience and I wanted to make best use of...
View Article8 excellent tips for keeping an editorial calendar current
An editorial calendar is a must for any marketing manager, but keeping the calendar up-to-date can be a struggle. The team’s workload, confusion on responsibilities or inconsistent publishing can...
View Article10 tricks to encourage colleagues to contribute to the company blog
Most companies are aware of the effect and therefore the need for a content marketing strategy to boost their online presence, but the number of US companies blogging for marketing purposes is only...
View ArticleEssential SEO tip for writers: How to configure Google Authorship to get your...
If you are a blogger or a journalist, check out Google Authorship. It’s a way to link your articles with your Google+ profile so that your profile gets included in Google search and people can find...
View ArticleHow to write your first blog post
My first time went a little like this I had an interest in writing and social media. Someone liked the sound of that so they offered to pay me to start their company blog. I did and they loved it. I...
View ArticleHow to manage multi-author WordPress blogs with Edit Flow
If you have a WordPress blog and you have more than one contributor, you *need* Edit Flow. It’s freaking awesome. Just look at these screenshots! Calendar view You get a calendar where you can drag and...
View ArticleShameless click-bait images on Slate
Okay, so you expect gratuitous click-bait images on other sites. I’m looking at you Huffington Post. But really, I thought Slate was better than that. I was wrong. What does this image have to do with...
View Article10 instant-win tips for better online content
An effective online presence requires taking care of the content on your website, blog and social media platforms. ‘Good content’ is a vague term when you want real results for your business. We offer...
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